New Corporate Member: Fred & The Good Guys !


SACC-NE is beyond excited to be able to introduce our newest Corporate Member: Fred & The Good Guys.


“Effectiveness Is Our Objective, Creativity Our Strategy”

Biased toward the emotive, Fred & The Good Guys is an agile creative strategy and marketing agency on a mission to help brands gain an unfair share of the future.

Founded by Fredrik Särnblad, Fred & The Good Guys are ideas people who don't hide behind black-box methodologies and fashionable jargon. Rather, Fred & The Good guys help its clients solve their toughest problems through the art of asking better questions, thinking harder, applying creativity and never, ever settling for good enough. 

The services offering includes: Brand Positioning, Brand Architecture, Market Research (Exploratory Qualitative and Quantitative), Creative Strategy, Creative Platform (Big Brand Idea), Integrated Advertising Campaigns: digital, video, print and more.


You guessed it – His name is Fred

Fred is a culturally ambidextrous, multilingual and award-winning brand planner with over 15 years of global experience as a brand strategist in agencies, such as BBH, TBWA and MullenLowe. He is also a highly regular guy who loves hockey.

Fred was born in Sweden, educated around the world and after a decade working across Asia, he landed on US soil in 2012. 

When you hire Fred & The Good Guys, you get Fred. And depending on the nature of the assignment, Fred calls on The Good Guys and assembles an experienced, tailored team for the task at hand.